Mission

To our shareholders

Operate to generate good revenue and to develop sustainably growing business

To our customers

Provide quality products while staying true to the service and customer’s satisfaction

To our partners
Build trust and confidence, cooperate fairly and in good long-term partnership
To the community and environment
create an environmentally and socially responsible business culture for sustainable co-development
To our employees
to develop professionalism and create values of “Good heart, good words, and good deeds” as core operating values.
To the farmers
to create farmer network through “Ubon model” learning process and to make fair purchase of agricultural produces, elevating the income and life quality of the farmers through organic farming of international standards.