Operate to generate good revenue and to develop sustainably growing business

Provide quality products while staying true to the service and customer’s satisfaction

Build trust and confidence, cooperate fairly and in good long-term partnership

create an environmentally and socially responsible business culture for sustainable co-development

to develop professionalism and create values of “Good heart, good words, and good deeds” as core operating values.

to create farmer network through “Ubon model” learning process and to make fair purchase of agricultural produces, elevating the income and life quality of the farmers through organic farming of international standards.