UBE Group focuses on business growth guided by the BCG Model principles, establishing itself as a leading ethanol producer from cassava in Thailand at Thailand - Japan Environmental Technology Business Matching Seminar.

On July 8, 2024, Mr. Sukson Wongchuwong, CFO at Ubon Bio Ethanol Public Company Limited, attended the “Thailand-Japan Environmental Technology Business Matching Seminar.” This seminar aimed to foster cooperation in business development and environmental initiatives between Thai and Japanese entrepreneurs. The event was held at the Crowne Plaza Hotel Bangkok Lumpini Park.

He was honored to speak on the topic “BCG Model for Sustainable Growth of Biobased Production Company,” presenting an overview of the business. As the largest well-integrated tapioca player in the northeast region of Thailand using cassava roots as raw materials, he highlighted the company's main products, including ethanol, tapioca starch, and organic cassava flour, along with other organic products. He explained how the company combines the BCG Model principles with a Zero Waste policy to drive sustainability in every dimension of the business.